Partnership:

OPEN SEASON and Overstock.com

Description:
Sony Pictures Entertainment and Overstock.com partnered to promote the home video release of OPEN SEASON. Consumers had an opportunity to win one of five $500 shopping sprees on Overstock.com. The grand prize also included one each of OPEN SEASON soundtrack, backpack, plush toy, lunch bag, activity book and bookmark. First place winners received a variety of OPEN SEASON merchandise. Total ARV of of all prizes: $2,912.50. The sweepstakes ran at Overstock.com between December 12, 2006 and February 15, 2007.
Partnership Opportunity:
OPEN SEASON/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Overstock.com /Retail
Timing:
September 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-10-06
Companies Involved
Sony Pictures Entertainment
Tuck

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