Partnership:

Open Season: Scared Silly and Ad Council, U.S. Forest Service

Description:

The Ad Council, U.S. Forest Service, the National Association of State Foresters, the National Forest Foundation (NFF) and the Boys & Girls Clubs of America (BGCA) teamed up with Sony Pictures Home Entertainment to promote OPEN SEASON: SCARED SILLY by raising awareness for Smokey Bear’s national wildfire prevention campaign. Audiences everywhere were encouraged to participate in spreading awareness of campfire safety by posting their own fire safety photos using #SmokeyBearHug online.

Partnership Opportunity:
Open Season: Scared Silly /Theatrical
Company:
Sony Pictures Home Entertainment
Partner/Category:
Ad Council, U.S. Forest Service /Non-Profit Organizations
Timing:
March 1st Quarter 2016
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Other
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-03-28
Companies Involved
Sony Pictures Home Entertainment
Tuck

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