Partnership:

Operation Homefront and Pillsbury

Description:

Pillsbury and Operation Homefront partnered once again for "Salute to Service," a campaign that thanked hometown heroes with a batch of fresh-baked cookies.

If a customer purchased a qualifying product and completed the form, then Pillsbury would donate 10 cents to Operation Homefront. Maximum total donation up to $150,000 based on eligible codes submitted.

On Veterans Day and the holiday season of 2022, Pillsbury’s mission to help families make more homemade memories continued in partnership with Operation Homefront by securing housing and stability for families transitioning out of the military. Operation Homefront’s Transitional Homes for Veterans program provided rent-free housing, a dedicated caseworker and financial planning support to empower families to reduce debt and build savings, in preparation to purchase their own home upon graduation. Pillsbury supported this life-changing program by breaking ground on a fifth transitional home for a military family and a nationwide donation campaign.

On December 7, 2022, during a special Welcome Home Ceremony, Pillsbury and Operation Homefront celebrated U.S. Navy Veteran David Kane moving his family of five into a new rent-free home in Fort Worth. The Kanes moved into the same neighborhood as three other Pillsbury-sponsored veteran families, further strengthening support and community for these families during a crucial time of transition and just in time to make new memories this holiday season.

Partnership Opportunity:
Operation Homefront/Non-Profit Organizations
Company:
Operation Homefront
Partner/Category:
Pillsbury /CPG
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Mobile
Social Media
Created On:
2022-06-13
Last Modified on:
2022-11-11
Tony B
Tony B Vice President, Marketing Operation Homefront
Tuck

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