Partnership:

Operation Warm and Hollister

Description:

Abercrombie & Fitch's Hollister teamed with Operation Warm for a partnership providing warmth, confidence and joy to children in need nationwide. Hollister supported the mission of Operation Warm with donation round-up at Hollister registers, social media activations, volunteering and donations.

The multi-year partnership consisted of Hollister employees volunteering at eight Coat Giving Celebrations in Detroit, Seattle, New York City, Washington D.C., Denver, Boston, Charlotte and Columbus.

In addition to  volunteering, the partnership included Hollister donating 75,000 coats to Operation Warm.

Partnership Opportunity:
Operation Warm/Fashion
Company:
Operation Warm
Partner/Category:
Hollister /Non-Profit Organizations
Timing:
January 1st Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-01
Companies Involved
Michael A
Michael A Sr. Partnership Manager Operation Warm
Tuck

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