Partnership:

Operation Warm and iHeart Cleveland

Description:

Operation Warm partnered with iHeart Cleveland for a promoting bringing coats to kids in need. The partnership was a continuation of the relationship that iHeart Cleveland has maintained with Kids Cleveland since 1981.

As part of the partnership with Operation Warm, Radio Host Mike Trivosonno from WTAM 1100 fundraisesed on air and hosted entertainment events to raise donations.

New coats were distributed in five northeast Ohio counties (Cuyahoga, Geauga, Lake, Lorain and Medina) by working closely with different public school districts.


Partnership Opportunity:
Operation Warm/Non-Profit Organizations
Company:
Operation Warm
Partner/Category:
iHeart Cleveland /Radio
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Other
Media Elements:
Direct Marketing
Mobile
Online
Radio Spot
Other
Created On:
2020-11-30
Last Modified on:
2020-07-15
Companies Involved
Michael A
Michael A Sr. Partnership Manager Operation Warm
Tuck

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