Partnership:

Operation Warm and Philly Auto Dealers

Description:

Operation Warm partnered with Philly Auto Dealers to help bring coats to children in need.

The partnership consisted of a consumer promotion in which participating franchised dealers pledged a brand-new coat each time a vehicle was sold in December.

The partnership was supported by a fundraising event in which $2 of each Philadelphia Auto Show ticket sold was donated to purchase new coats for Operation Warm. 

Driving Away the Cold was a private label program. 190 automobile dealers in Greater Philadelphia participate. 

Since 2008, the campaign has provided 367,000+ coats to children in need within the Philadelphia region.

Partnership Opportunity:
Operation Warm/Non-Profit Organizations
Company:
Operation Warm
Partner/Category:
Philly Auto Dealers /Automotive
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Other
Media Elements:
Direct Marketing
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-07-15
Companies Involved
Michael A
Michael A Sr. Partnership Manager Operation Warm
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.