Operation Warm and Subaru


Subaru of America, Inc. announced that it expanded its Subaru Loves to Help initiative through a new partnership with Operation Warm, a national nonprofit that provides brand-new, high-quality coats and shoes for children in urgent need.

Millions of children and adults across the country are experiencing homelessness and other urgent need situations on any given night. In the first year of the partnership, Subaru and its retailers nationwide connected and hosted donation events with shelters and support agencies in their local communities to provide more than 150,000 children with the essential clothing they need to thrive.

In partnership with Operation Warm, about 630 Subaru retailers nationwide were matched with a beneficiary organization in their local community serving children in need. Through gifting and drop-off events, children could personally select their new pieces of clothing. These items are intended to not only help children stay warm and dry, but also to positively impact their mental and emotional well-being.

Through the partnership, Subaru became the largest automotive supporter of Operation Warm. By the end of the campaign, including historical Subaru Loves to Help efforts, Subaru will have helped more than 750,000 children and adults in urgent need so far.

On January 17, the automaker kicked off the 2024 Subaru Loves to Help campaign with one of its largest community-focused donation events held at Subaru of America headquarters in Camden, NJ. Employee volunteers served close to 1,000 children from Camden with brand new clothing items. Working with eight local community organizations and nonprofits that benefit children and families in urgent need, the attendees also were treated to an evening of fun, food, and games to celebrate the occasion.

Partnership Opportunity:
Operation Warm/Non-Profit Organizations
Operation Warm
Subaru /Automotive
February 1st Quarter 2024
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Product Giveaways
Social Media
Created On:
Last Modified on:
Companies Involved
Kirsten B
Kirsten B Partnerships Senior Director Operation Warm

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