Subaru of America has expanded its Subaru Loves to Help initiative through a national partnership with Operation Warm, transforming an initial collaboration into a wide-reaching effort that includes coat and shoe gifting events across the country. With nearly 630 retailers participating, Subaru has increased community engagement through local donation events and full-service experiences, making them Operation Warm’s largest automotive supporter.

The Activations

• Promotion: Custom SOA coat and shoe shipping boxes, signage in sales and service locations, email marketing, SOA website and app, local/national press releases, custom event signage​


• Employee engagement: Retailer employees participated in over 300 in-person coat and/or shoe gifting events and 300 enhanced coat and/or shoe dropoff events.​


• Experiential Events: Operation Warm tent included at 6 Subaru WinterFest celebrations including live concert performances, product showcases, and on-site customer activated donations. ​

Impact

• 290,000 children served


• 2 years of partnership


• 49 states


• 1,200+ retailer volunteer gifting events