Partnership:

Oppenheimer and Hamilton

Description:

The leader of the horological pack when it comes to movie watches – as evidenced by the appearance of a Boulton in the recent Indiana Jones and the Dial of Destiny – Hamilton has again taken a starring role in a film tipped for Oscar glory: Oppenheimer, released on 21 July. 

A stickler for detail, Nolan, who has worked with Hamilton on previous movies including Interstellar (2014) and Tenet (2020), once again collaborated with the brand to fulfil his Oppenheimer vision. Three characters central to the plot – J. Robert Oppenheimer, his wife Katherine “Kitty” Oppenheimer and director of the Manhattan Project, Lieutenant General Leslie Groves, Jr. – were all equipped with vintage pieces from the 1930s and 1940s that were loaned by brand enthusiasts.


Partnership Opportunity:
Oppenheimer/Theatrical
Partner/Category:
Hamilton /Fashion
Timing:
July 3rd Quarter 2023
Target:
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Direct Marketing
Micro site
Product Placement
Created On:
2023-07-20
Last Modified on:
2023-07-21
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