Partnership:

Oreo and Snapchat

Description:
Mondelez partnered with Snapchat to launch an Oreo campaign across Europe.

The partnership consisted of Oreo packages sold in Europe featuring Snapcodes that mobile users could scan to unlock a cookie-themed augmented reality lens, filters and digital stickers of "Oreoji" characters.

The Snapcodes were included in 134 million Oreo packages sold throughout Europe.

Additionally, U.K. Oreo buyers received access a Snapchat game challenging them to virtually roll downhill while avoiding obstacles.

The partnership was promoted with content on digital and social platforms as well as in-store activation and use of an "Oreo People" tag in advertisements.

Partnership Opportunity:
Oreo/CPG
Company:
Mondelēz International
Partner/Category:
Snapchat /App
Timing:
January 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-27
Companies Involved
Mondelēz International
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.