The Jel Sert Company and Telepictures' ExtraTV teamed up to promote the 2017 “Otter Pop Vibes Tour”. The partnership included a sweepstakes offering one lucky viewer a year’s supply of Otter Pops. Fans could participate by tuning into the show's broadcast and completing an online entry form on ExtraTV’s website.

The promotion was featured in an ExtraTV segment hosted by Charissa Thompson at Universal Studios Hollywood. Theme park visitors who stopped by the set received frozen ice bar samples, as well as T-shirts featuring the OTTER POPS characters.

The sweepstakes period ran from April 25 – September 30, 2017.