Partnership:

OVERWATCH™ and Kellogg's

Description:
Blizzard Entertainment partnered with Kellogg's to celebrate gaming-sensation OVERWATCH. The partnership consisted of a new OVERWATCH cereal called Lucio-Oh's. The creation of the new breakfast food was the result of the partnership between Kellogg and Blizzard Entertainment. In addition to providing a delicious taste the Lucio-Oh's cereal also awarded players with exclusive loot. In order to collect the exclusive loot from the new Overwatch cereal of Lucio-Oh's players needed to send in proof of purchase to Kellogg's website and link their Battle.net accounts. Fans of the massively popular first person shooter from Blizzard Entertainment were able to get their hands on the highly anticipated breakfast food at the beginning of December, 2018.
Partnership Opportunity:
OVERWATCH™/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
Kellogg's /CPG
Timing:
December 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-14
Companies Involved
Blizzard Entertainment
Blizzard Entertainment
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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