Partnership:

OVERWATCH™ and Lego

Description:

Blizzard's OVERWATCH continues their partnership with Lego with a new in-game event. 

The OVERWATCH "Bastion's Brick Challenge" in-game event took place between September 17th - 30th 2019. The event gave players a chance to earn a new legendary skin for in-game character "Bastion." The skin gave Bastions a new Lego-inspired look. Fans also had the opportunity to win other Lego-inspired cosmetics for in-game characters, Genji, Hanzo, Tracer, and Pharah.  

Partnership Opportunity:
OVERWATCH™/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
Lego /Toys
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-02
Companies Involved
Blizzard Entertainment
Tuck

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