Description:
Blizzard partnered with LEGO to promote a line of game-inspired LEGO sets. LEGO released promos across social six mystery figures load on screen with a backdrop of a few different Overwatch maps, including the Japan-based Hanamura map.
Partnership Opportunity:
OVERWATCH™/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
LEGO /Toys
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
Online
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Blizzard Entertainment
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