Partnership:

OVERWATCH™ and Taco Bell

Description:

Taco Bell and Blizzard teamed up to promote the new title, OVERWATCH, with an exciting giveaway. From April 21 – May 18, 2016, customers input a special code from their 30 oz. Taco Bell drink on the official contest website or sent via text to be entered. Winners were picked every 10 minutes, and each received a digital copy of OVERWATCH, plus an exclusive Razer headset.

Partnership Opportunity:
OVERWATCH™/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
Taco Bell /Dining
Timing:
April 1st Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Blizzard Entertainment
David A
David A Strategic Partnerships Manager Razer Inc.
Tuck

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