Partnership:

OVERWATCH LEAGUE and HyperX

Description:

Blizzard partnered with HyperX on a promotion celebrating OVERWATCH LEAGUE.

The partnership consisted of Blizzard making HyperX the official memory partner of OVERWATCH LEAGUE. Blizzard and HyperX collaborated to integrate HyperX branding into several aspects of OVERWATCH LEAGUE competition.

The esports league transitioned to entirely online competition for the duration of the COVID-19 global crisis.

Partnership Opportunity:
OVERWATCH LEAGUE/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
HyperX /Gaming & Esports
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2020-05-20
Companies Involved
Blizzard Entertainment
HyperX
Wendy L
Wendy L Head of Strategic Alliances and Digital Marketing Innovation HyperX
Tuck

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