Partnership:

OZ THE GREAT AND POWERFUL and Starbucks Coffee

Description:

Walt Disney Studios partnered with Starbucks for the theatrical release of OZ THE GREAT AND POWERFUL. Starbucks hosted a contest where participants had to earn ten stars from purchasing drinks and food at Starbucks locations. Once ten stars were achieved, participants were entered in a sweepstakes to win a trip for two to the premiere of the film in Los Angeles. The 10 Star Challenge ran from January 20, 2013 until January 29, 2013. OZ THE GREAT AND POWERFUL released in theaters, March 8, 2013.

Partnership Opportunity:
OZ THE GREAT AND POWERFUL/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Starbucks Coffee /Dining
Timing:
January 1st Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-06
Companies Involved
Tuck

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