Description:
The Jim Henson Company partnered with Amtrak for the television show PAJANIMALS. Amtrak hosted an online sweepstakes "PAJANIMALS Pack Your Pajamas Sweepstakes." To enter, families visited www.henson.com/Pjsweepstakes and followed the directions. One grand prize winner was awareded with four round-trip coach tickets on Amtrak, a Flip video camera and a 4-piece large plush set of PAJANIMALS from Tomy. Five first prize winners received HeysUSA Amtrak luggage and a PAJANIMALS Adventure Game from Briarpatch and 10 second prize winners recieved an Amtrak branded hoodie and the PAJANIMALS Playdate DVD from NCircle Entertainment. As part of the national summer promotion, Amtrak promoted the sweepstakes through counter cards and seatbacks in over 100 Amtrak stations nationwide. Amtrak also distributed free PAJANIMALS themed activity booklets to young travelers and PAJANIMALS were featured on placemats for use in Amtrak's dining cars. The sweepstakes ran from July 1, 2013 to July 31, 2013. PAJANIMALS aired on Sprout. http://www.prnewswire.com/news-releases/the-jim-henson-company-and-amtrak-partner-on-pajanimals-pack-your-pajamas-national-sweepstakes-213867301.html
Partnership Opportunity:
PAJANIMALS/Television
Company:
The Jim Henson Co.
Partner/Category:
Amtrak /Travel
Timing:
July 3rd Quarter 2013
Target:
Kids (6-11)
Family
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
The Jim Henson Co.
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