Partnership:

PAJANIMALS and Chick-Fil-A

Description:

The Jim Henson Company has teamed up with Chick-fil-A for a nationwide promotion in support of the preschool series PAJANIMALS. Beginning Oct. 1, 2011 more than 1,500 Chick-fil-A locations in 39 states will offer five different PAJANIMALS board books--Nighty Night, Let’s Stick to the Plan, Lights in the Dark, La-La-Lullaby and Sleeping Makes Me Feel All Right--with the purchase of any of Chick-fil-A kids meal for 3 year-olds and younger. The promotion will run through Dec. 31, 2011 and marks the first promotional collaboration between the companies for the series.

Partnership Opportunity:
PAJANIMALS/Television
Company:
The Jim Henson Co.
Partner/Category:
Chick-Fil-A /Dining
Timing:
4th Quarter 2011
Target:
Male
Female
Preschool
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-28
Companies Involved
The Jim Henson Co.
Tuck

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