Partnership:

Pandora and Dove

Description:

Pandora partnered with Dove on a "Tropical Moods SoundEscape" promotion that was inspired by the scent of Dove's Mango Collection.

Dove crafted the promotion with Pandora's in-house Studio Resonate. The promotion consisted of a playlist that brought the tropics to Pandora listeners with an emphasis on self-care. The partnership also included the launch of Pandora's "Sunset Paradise Mixtape" which was a custom music station with upbeat reggae, dancehall, hip hop and pop.

Partnership Opportunity:
Pandora/Streaming
Partner/Category:
Dove /Health & Beauty
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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