Partnership:

Panera and Pepsi

Description:

Panera Bread partnered with Pepsi for a co-branded campaign celebrating Panera's new flatbread pizzas offering.

The partnership consisted of Panera collaborating with Pepsi on a social media sweepstakes that gave customers the chance to win a virtual pizza party. In order to enter the sweepstakes, fans had to post a virtual party selfie on either Instagram or Twitter. There was a daily drawing of 100 entries. Pepsi and Panera gave away 1,000 $50 gift cards in total for an order of flatbread pizza and Pepsi.

The partnership was promoted in co-branded ads featuring internet personality King Bach.


Partnership Opportunity:
Panera/Dining
Partner/Category:
Pepsi /Beverages
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Giveaways
Influencers / Brand Ambassadors
Created On:
2020-12-14
Last Modified on:
2021-01-06
Companies Involved
Tuck

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