Partnership:

Pantene and GLAAD

Description:

Procter & Gamble brand Pantene partnered with GLAAD for a the “Don’t Hate Me Because I’m BeautifuLGBTQ" campaign.

Part of P&G's "Power To Transform" campaign, the two companies collaborated to on a series of ads featuring a range of figures within the LGBTQ+ community communicating their unique story. The partnership consisted of a series of campaign videos in which people discussed their transformation and self-expression.

In addition to the series of video spots, Pantene and GLAAD partnered on a wider scale to uplift members of the LGBTQ+ community worldwide and to celebrate inclusion, representation and freedom of expression.

Partnership Opportunity:
Pantene/Health & Beauty
Partner/Category:
GLAAD /Non-Profit Organizations
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Tuck

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