Partnership:

Paramount+ and Delta

Description:

Delta SkyMiles members — the airline company’s loyalty program that is free to join — were able to use Paramount+ as part of their in-flight entertainment beginning spring 2023. 

SkyMiles members had access to free, high-speed internet and the premium tier of Paramount+, which is largely ad-free aside from live programming like sports and news, for flights originating from a U.S. location. Once connected to the in-flight WiFi, passengers were able to create a Paramount+ account and watch the entire library for free. After landing, members were given a free trial to Paramount+’s premium tier.

To facilitate the increase in entertainment, the airline began rolling out high-speed satellite internet, powered by Viasat, to more than 700 of its aircrafts on Feb. 1 and upgraded its seatback screens to smart devices.

The pact between Paramount and Delta is an upgrade from the typical partnership between a streamer and airline, where only a select number of film and TV titles are usually made available to watch on a flight at any given time, usually due to windowing rights issues or a plane’s limited server storage capacity for content.

Partnership Opportunity:
Paramount+/Streaming
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Delta /Travel
Timing:
2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Premiums / Giveaways
Media Elements:
Mobile
Online
Created On:
2023-01-11
Last Modified on:
2023-01-11
Tuck

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