Partnership:

Paramount and VRBO

Description:

Paramount partnered with the travel brand VRBO to unveil a real-worl Spongebob Squarepants abode. The partnership was a precursor to the debut of the new film The Spongebob Movie: Sponge on the Run, produced by Paramount and Nickelodeon. 

Floating 80 feet above sea level in Seal Beach, California, the themed space features underwater-inspired elements SpongeBob fans know and love. VRBO has also created a free virtual tour on the VRBO Listing Page so fans everywhere can check it out. 

Features of everyone's favorite underwater sponge's house include:

  • The cozy living area equipped with fun furniture, including SpongeBob’s famous red couch

  • The kitchen inspired by The Krusty Krab, home of the famous Krabby Patty

  • A gallery wall spotlighting favorite characters as they appear in the new series Kamp Koral: SpongeBob’s Under Years

  • Prime beachfront location with 360-degree views of Southern California

Partnership Opportunity:
Paramount/Home Entertainment
Partner/Category:
VRBO /Travel
Timing:
March 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Tour
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-15
Last Modified on:
2021-03-15
Companies Involved
Tuck

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