Description:
Cowabunga, Lush Fans! Lush has teamed up with Paramount’s iconic Teenage Mutant Ninja Turtles to deliver less plastic and more (vegan) pizza with an exclusive range of Turtle-y awesome limited-edition exclusive products for the bath, shower, body, and hair. Renowned for innovating packaging-free cosmetic items — such as bath bombs, soap, shampoo bars, and solid body scrub — Lush has designed the whole collection to shell-ebrate innovation that removes the need for single-use plastic and encourage shoppers to grab a slice of 100% naked products formulated to work just as well as their packaged counterparts (dare we say … even better?).Get ready to embrace less plastic and more pizza with the new Lush x TMNT collection: available from July 1st exclusively via the Lush app, and from July 4th at Lush stores and Lush.com
Lush is thrilled to have been able to co-create this range of six new, fun, and immersive products (plus a pack of 3 exclusive face cloths) across bath, shower, and hair care to ensure multiple steps of your body care routine are covered, and to enable everyone to make small heroic moves to help the planet by using less single-use plastic in their daily life and beauty routines.
Partnership Opportunity:
Teenage Mutant Ninja Turtles/Television
Company:
Paramount Consumer Products and Experiences
Partner/Category:
LUSH /Health & Beauty
Timing:
July 3rd Quarter 2024
Target:
Male
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Email
Micro site
Online
Social Media
Micro site
Online
Social Media
Created On:
2024-08-05
Last Modified on:
2024-08-06
Companies Involved
Paramount Consumer Products and Experiences
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)


Chat