Partnership:

Emily in Paris and Pernod Ricard

Description:
Pernod Ricard, owner of Lillet, rolled out limited-edition themed packs of EMILY IN PARIS-themed Blanc and Rose. The bottles are available in 11 markets - Austria, Belgium, Brazil, China, Denmark, Germany, The Netherlands, South Korea, Switzerland, the UK and the US. Embodying the French lifestyle, each bottle has its own eye-catching design punctuated with a pop of red (a nod to Emily's passion for Parisian style!), whimsical illustrations inspired by the golden era of French couture evoking the beloved Emily character - and the Lillet woman - in looks that are tres chic!
Partnership Opportunity:
Emily in Paris/Streaming
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Pernod Ricard /Beverages
Timing:
July 3rd Quarter 2024
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-07-11
Last Modified on:
2024-07-11
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