Partnership:

MEAN GIRLS and Cinnabon

Description:
To celebrate the release of Paramount Pictures' MEAN GIRLS, which hit theatres January 12, 2024, Cinnabon announced a limited-edition MEAN GIRLS-inspired collaboration. The "On Wednesday We Wear Pink (Frosting)" rolls and CinnaPacks were available on Wednesdays from January 17 to February 7 and at participating locations.
Partnership Opportunity:
MEAN GIRLS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Cinnabon /Dining
Timing:
1st Quarter 2024
Target:
Male
Female
Family
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Online
Social Media
Created On:
2024-05-28
Last Modified on:
2024-05-28
Companies Involved
Chris S
Chris S VP WW Partership Marketing Paramount Pictures
Taylor R
Taylor R Director, Marketing Partnerships Paramount Pictures
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.