Partnership:

IF and Crayola

Description:
In partnership with Paramount Pictures' IF, Crayola recently kicked off the Campaign for Creativity, an effort that encourages people to bring small moments of creativity into their daily lives. The campaign stars IF director John Krasinski, who encourages parents to spend time with their kids when they can and to jump in when invited to do art projects or sing karaoke with them.
Partnership Opportunity:
IF/Theatrical
Company:
Paramount Pictures
Partner/Category:
Crayola /CPG
Timing:
May 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Kids (6-11)
Preschool
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Social Media
Created On:
2024-05-06
Last Modified on:
2024-06-03
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