Partnership:

MEAN GIRLS and Girls Inc.

Description:
Girls Inc. was the official nonprofit partner of Paramount Pictures' MEAN GIRLS, which hit theatres January 12, 2024. Girls Inc. was selected to provide educational resources that engage girls in essential conversations surrounding themes addressed in the movie via a MEAN GIRLS discussion guide, which included interactive elements with suggested questions for facilitated discussions with girls and helpful resources that build upon the Girls Inc. Bill of Rights, leadership curriculum, and social and emotional learning (SEL) resources. SEL topics include social awareness, self-awareness, self-management, and responsible decision-making.
Partnership Opportunity:
MEAN GIRLS/Streaming
Company:
Paramount Pictures
Partner/Category:
Girls Inc. /Non-Profit Organizations
Timing:
1st Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Promotional Elements:
Media Elements:
Online
Social Media
Created On:
2024-05-28
Last Modified on:
2024-05-28
Companies Involved
Chris S
Chris S VP WW Partership Marketing Paramount Pictures
Taylor R
Taylor R Director, Marketing Partnerships Paramount Pictures
Tuck

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