Partnership:

IF and IHOP

Description:
IHOP and Paramount Pictures collaborated around the theatrical release of IF (May 17th, 2024) to bring imagination to life. On May 6th, 2024,  IHOP announced the introduction of its menu inspired by the new movie IF. The menu included seven limited time items, like Blue’s Dazzleberry Pancakes and Unbelieva-Blue Soda Pop that transforms colors with The Original Bomb Pop. The IF menu is available at participating restaurants through June 16, and is free to children 12-and-under every day from 4pm-10pm, with the purchase of an adult entrée. IHOP’s International Bank of Pancakes rewards program also offered 3x bonus PanCoins on all IHOP IF menu items during the opening weekend of the film’s release between May 17 – May 19, 2024, and IHOP Rewards members who purchased IF-inspired menu items between May 6 – 19 were entered into a sweepstakes for a chance to win a screening of IF for 50 people.
Partnership Opportunity:
IF/Theatrical
Company:
Paramount Pictures
Partner/Category:
IHOP /Dining
Timing:
2nd Quarter 2024
Target:
Male
Female
Family
Adults
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Media Elements:
Online
Social Media
Created On:
2024-05-31
Last Modified on:
2024-06-05
Companies Involved
IHOP
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