Partnership:

IF and Mondelēz International

Description:

In a sweet collaboration, the wonderful world of IF merges with the delight of OREO cookies. A place where imagination meets the irresistible taste of childhood joy. Fans of Paramount Pictures' IF can visit the OREO website to place their favorite character from IF on their own personalized OREO cookie. The OREOS are then packaged in a limited-edition IF-themed gift box.

Partnership Opportunity:
IF/Theatrical
Company:
Paramount Pictures
Partner/Category:
Mondelēz International /CPG
Timing:
2nd Quarter 2024
Target:
Male
Female
Family
Adults
Kids (6-11)
Preschool
Promotional Elements:
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-05-30
Last Modified on:
2024-06-05
Companies Involved
Mondelēz International
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