Partnership:

PARANORMAN and Spil Games

Description:
Universal Pictures partnered with Spil Games for the theatrical release of PARANORMAN. The partnership focused around a fully branded microsite, which included the trailer, film synopsis, image gallery, exclusive ParaNorman avatars for Spil Games, a selection of zombie games, and a host of downloadable assets for kids. Editorial and media positions focused on driving users to the microsite and to a brand new zombie gaming category, brought exclusively to gamers by PARANORMAN. PARANORMAN released in theaters August 17, 2012. Read more at http://www.thedrum.co.uk/news/2012/08/23/spil-games-partners-universal-pictures-ahead-3d-film-release#0JBpXq2TXDHlx6xQ.99
Partnership Opportunity:
PARANORMAN/Theatrical
Company:
Universal Pictures
Partner/Category:
Spil Games /Television
Timing:
August 3rd Quarter 2012
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-06
Companies Involved
Tuck

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