Partnership:

PARDON THE INTERRUPTION and Guinness

Description:
ESPN and Guiness Draught teamed uo to promote ESPN's new sports show, PARDON THE INTERRUPTION. National ads on ESPN, ESPN 2 and ESPN News drove consumers to store to purchase promotional packs of Guiness Draught. The package included advertising which directed consumers to visit ESPN.com to rank sports dynasties. Consumers who ranked sports dynasties were automatically entered to win a trip for four to Washington, DC to meet the cast of the show, have dinner at the ESPN restaurant and had their pictures displayed at the PARDON THE INTERRUPTION set.
Partnership Opportunity:
PARDON THE INTERRUPTION/Television
Company:
ESPN
Partner/Category:
Guinness /Beverages
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-01-05
Companies Involved
ESPN
Tuck

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