Partnership:

and Nissan

Description:

NBC collaborated with Nissan to promote the new television show, PARENTHOOD. NBC and Nissan co-created four custom ad pieces that aired during the premiere of the show. Two 60 second commercials were tied into the show’s marketing theme of “Parenthood is,” by connecting the Nissan Altima to certain qualities of family life. Two other pieces included Parenthood cast members Peter Krause and Lauren Graham welcoming viewers and thanking Nissan. The Nissan Altima was integrated into a couple of the episodes. Nissan’s sponsorship of the premiere was promoted on-air, online, and in print.

Partnership Opportunity:
/Television
Partner/Category:
Nissan /Automotive
Timing:
March 1st Quarter 2010
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
Tuck

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