Description:
Fandango and Mattel teamed up in support of Mattel's PASS THE POPCORN movie trivia. Specially marked packages of PASS THE POPCORN included instructions for redeeming a free Fandango movie ticket with the purchase of the game. Fandango supported the program with ticket codes, social media and a custom landing page for redemption.
Partnership Opportunity:
Pass the Popcorn/Beverages
Company:
Partner/Category:
Mattel /Toys
Timing:
2013
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Premiums / Giveaways
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-02-06
Companies Involved
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