Partnership:

PASSENGERS and Zero Gravity Corporation

Description:

Sony Pictures Entertainment and Zero Gravity Corporation partnered for a sweepstakes to celebrate the release of PASSENGERS. The “PASSENGERS Trailer Sweepstakes” entrants had the chance to win the Zero G experience – the only commercial opportunity for individuals to experience true weightlessness of space without leaving the Earth’s atmosphere – as well as airfare and hotel accommodations for two. Fans could enter the sweepstakes online, through mail-ins or by sharing the sweepstakes on social media. The sweepstakes ran from August 4 - December 25, 2016.

Partnership Opportunity:
PASSENGERS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Zero Gravity Corporation /Travel
Timing:
August 3rd Quarter 2016
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-11-28
Companies Involved
Sony Pictures Entertainment
Tuck

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