Partnership:

PEAKY BLINDERS and Bushmills Irish Whiskey

Description:

Bushmills Irish Whiskey partnered with PEAKY BLINDERS as the official Irish Whiskey of the TV show.

The partnership launched on St. Patrick’s Day 2022 and extended through the year. To kick off the partnership, fans of Bushmills Irish Whiskey and of PEAKY BLINDERS could order a Shelby Sour, a cocktail inspired by PEAKY BLINDERS character Tommy Shelby, from their local bar and Bushmills would cover the cost. For official terms and conditions, drink recipe, and to get a sneak peek of Bushmills’ next release, check out the drink's webpage.

Throughout the year, Bushmills and Endemol Shine North America (a Banijay company), in collaboration with PEAKY BLINDERS’ official brand owner and series producer, Caryn Mandabach Productions, connected with U.S. consumers through a full-scale promotion featuring co-branded content, a national advertising campaign, and live experiential moments.

Partnership Opportunity:
PEAKY BLINDERS/Streaming
Partner/Category:
Bushmills Irish Whiskey /Beverages
Timing:
2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Media Elements:
Micro site
Social Media

Website and Social Media

Created On:
2022-03-14
Last Modified on:
2022-03-16
Companies Involved
Shelley C
Shelley C Sr. Director, Entertainment Partnerships Company TBD
Tuck

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