Partnership:

Peanuts and Riachelo x Brazilian Carnival

Description:
  • In 2019, Peanuts was selected among more  than 200 brands that  Riachuelo represents,  celebrating the long-term  partnership between the  two companies   
  • Over 2 Million people  participated in the  parades in Recife and  Salvador, and the events  were broadcasted live on all major cable networks throughout the territory to 50+ million people   
  • The activation tied into a national in-store GWP campaign in 300+  Riachuelo stores
Partnership Opportunity:
Peanuts/Live Entertainment
Company:
Peanuts Worldwide
Partner/Category:
Riachelo x Brazilian Carnival /Retail
Timing:
1st Quarter 2019
Target:
Family
Promotional Elements:
Licensed Product
Window Clings / Banners / Decals
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Product Giveaways
Social Media
TV Spot
Vehicle Wrap
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-08-13
Tuck

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