Description:
WK Kellogg Co and Peanuts Worldwide teamed up on a limited-edition vanilla-flavored cereal with marshmallows called "The Great Pumpkin, Charlie Brown." Available in fall 2023, the partnership featured Charlie Brown, Snoopy, and friends celebrating Halloween ahd The Great Pumpkin, and fans who bought the cereal and took a picture of their receipt qualified for a free 1-month trial of AppleTV+ to stream "It's The Great Pumpkin, Charlie Brown".
Partnership Category:
Classic Characters
Company:
Peanuts Worldwide
Partner/Category:
WK Kellogg Co /CPG
Timing:
August 3rd Quarter 2023
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
On Pack
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Direct Marketing
Print Advertising
Social Media
Print Advertising
Social Media
Created On:
2023-08-08
Last Modified on:
2025-09-17
Zion D
Omni Marketing Lead
WK Kellogg Co 
Beth M
Sr Manager Licensing Partnerships
WK Kellogg Co
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