Partnership:

Peeps and Dunkin Donuts

Description:

Just Born Inc. together with Dunkin Donuts partnered to promote the PEEPS brand by bringing the iconic marshmallow Easter candy to a line of special-edition doughnuts.


The edible offering from Dunkin’ Donuts consists of classic glazed treats — with either a green frosting with a pink drizzle, or a strawberry frosting with a green strip — topped with a mini Peep in the center.


Dates: March 31st, 2014 through the Easter season. In May, the chain began selling bite-sized Peeps Minis in three flavors: Strawberry Crème, Chocolate Crème and Sour Watermelon. Two dozen Minis cost $3.99.


 

Partnership Opportunity:
Peeps/CPG
Company:
Just Born, Inc.
Partner/Category:
Dunkin Donuts /Dining
Timing:
1st Quarter 2014
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2023-08-18
Companies Involved
Just Born, Inc.
Just Born, Inc.
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.