Partnership:

Peeps and Dunkin'

Description:

Just Born partnered with Dunkin' for a PEEPS promotion spanning Dunkin' locations nationwide.

The partnership consisted of PEEPS items being added to the Dunkin' menu for Spring.

Starting on April 1, 2019, Dunkin' offered PEEPS Marshmallow Flavored Coffee and espresso drinks as well as the PEEPS Donut. topped with the iconic PEEPS yellow chick.

In addition to the Dunkin' menu items, the two companies collaborated to have The Dunkin' coffee car and the Peepsmobile travel on a cross-country road-trip from PEEPS' hometown of Bethlehem, Pennsylvania to Dunkin's birthplace of Quincy, Massachusetts.

The vehicles stopped by six Dunkin' locations along the way with the first 250 customers recieving giveaways including marshmallow-flavored iced coffee, PEEPS doughnuts and other items.

The promotion was documented on the social media channels of Dunkin'. 

Partnership Opportunity:
Peeps/CPG
Company:
Just Born, Inc.
Partner/Category:
Dunkin' /Dining
Timing:
March 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-10
Companies Involved
Just Born, Inc.
Deb T
Deb T Senior Consumer Engagement Manager Just Born, Inc.
Tuck

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