Partnership:

Peloton and UnitedHealthcare

Description:
Starting Sept. 1, 2021, eligible UnitedHealthcare members were given access  to thousands of live and on-demand classes via the Peloton App for up to 12 months, or receive a four-month waiver toward their All-Access Membership, at no additional cost
The UnitedHealthcare offer was the first of its kind between Peloton and a health plan, helping both organizations achieve their joint goal of making fitness and overall wellness more attainable and accessible.

Following are key details of the offer: 

  • Nearly 4 million UnitedHealthcare commercial members will have the option to access Peloton’s fitness classes via the Peloton App, giving people enrolled in qualified fully insured employer-sponsored plans a 12-month subscription to a Peloton Digital Membership or a four-month waiver for a Peloton All-Access Membership at no additional cost.* Peloton All-Access Members can take live or on-demand classes on their Peloton Connected Fitness products and track their personal metrics, plus have access to via the Peloton App. 
  • Available via the Peloton App or through a Peloton Bike, Bike+, Tread, or Tread+ as an All-Access Member, UnitedHealthcare members will be able to take thousands of live and on-demand fitness classes for strength, yoga, outdoor running, indoor cycling, walking and meditation. The Peloton App is available on Apple and Android devices, Apple TV, Fire TV, Roku TVs and Chromecast and Android TV.
  • Eligible UnitedHealthcare members will receive details via email about activating their Peloton membership starting Sept. 1 or thereafter depending on the health plan’s effective date. Once eligible members receive a personalized code, they can use it to activate their 12-month subscription to a Peloton Digital Membership or a four-month subscription to a Peloton All-Access Membership at no additional cost. At the end of the 12-month membership, UnitedHealthcare plan participants will have the opportunity to renew the Peloton Digital Membership at the market rate directly through Peloton; UnitedHealthcare members will not be automatically enrolled beyond the 12-month offer.
Partnership Opportunity:
Peloton/App
Partner/Category:
UnitedHealthcare /Health & Beauty
Timing:
3rd Quarter 2021
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Product Bundle
Media Elements:
Direct Marketing
Email
Micro site
Online
Product Placement
Created On:
2021-08-24
Last Modified on:
2021-08-25
Companies Involved
Tuck

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