This summer, British Swim School partnered with Peppa Pig to promote water safety and reach new families. The collaboration included a sweepstakes offering a trip to the Peppa Pig theme park and three months of swim lessons, drawing over 13,000 entries. During the partnership, British Swim School rebranded its Survival Week as “Peppa Pig Safety Week,” with themed decorations and activities to teach water safety in a fun way.