Partnership:

Pepsi and Alexander Wang

Description:
PepsiCo partnered with New York-based fashion designer Alexander Wang to create a new collection of limited edition cans and bottles. The designs commented on the billion-dollar global counterfeit market, specifically poking fun at China’s notorious industry of imitation products. The collaboration was announced via an infomercial-style advertisement on Wang’s Instagram, which provided a parody guide for how to legit check products for authenticity. Wang’s name was spelled on the label with a reversed “N,” while the Pepsi logo itself appeared upside-down on one side of the can.
Partnership Opportunity:
Pepsi/Beverages
Company:
PepsiCo
Partner/Category:
Alexander Wang /Health & Beauty
Timing:
October 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
On Pack
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-04
Companies Involved
PepsiCo
Tuck

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