Partnership:

Pepsi and Pizza Hut

Description:
Pizza Hut and Pepsi teamed up on a Super Bowl sweepstakes, giving fans the chance to win a trip to the big game and get on the field for the Pepsi Super Bowl LII Halftime Show.

Starting the week of November 19, football fans could enter the Pepsi Super Bowl LIII Halftime Show Sweepstakes by purchasing limited-edition Pepsi 4-Pack carriers, available at all Pizza Hut locations while supplies lasted, and entering a code from the product on PizzaHut.com/PepsiSweeps. Fans could also share their homegate on Twitter using #HutxPepsiSweepstakes for a chance to win.

Two lucky NFL fans won tickets for them and a guest to attend Super Bowl LIII and view the Pepsi Super Bowl LIII Halftime Show from the field, but additional prizes like NFL gear were awarded to fans who entered the contest before December 31, 2018.

The sweepstakes was promoted across both brands' social media and with a TV Spot starring L.A. Rams running back Todd Gurley. The Super Bowl took place on February 3, 2019.

Partnership Opportunity:
Pepsi/Beverages
Company:
PepsiCo
Partner/Category:
Pizza Hut /Dining
Timing:
February 1st Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
PepsiCo
Tuck

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