Partnership:

Pepsi and Triller

Description:

Pepsi partnered with video-sharing app Triller on a virtual hip-hop contest.

The partnership was aimed at aspiring artists. Pepsi sponsored a virtual hip-hop contest that was on the Triller app and promoted Pepsi's wild cherry flavor. Aspiring artists could upload their videos to Triller in order to participate.

Pepsi worked with rapper Fat Joe on the "Your Wildest Dreams" contest on Triller which gave the winning artist a spot in a Pepsi commercial in 2021.

Partnership Opportunity:
Pepsi/Beverages
Partner/Category:
Triller /App
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Other
Influencers / Brand Ambassadors
Created On:
2020-12-03
Last Modified on:
2020-12-14
Companies Involved
Tuck

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