20th Century Fox and Carl's Jr. partnered with one another to promote the movie, PERCY JACKSON: SEA OF MONSTERS. At Carl`s Jr, customers were given a PERCY JACKSON: SEA OF MONSTERS themed toy with every kids meal. There were 4 different types of toys that were created based on the movie. A puzzle cube, with six different puzzles for kids to put together. The hippocampus squirter that was to be filled with water and stay cool. The floating ironclad which was to be placed in water. The coin game which featured characters from the movie and were to be used to play with friends. In addition to the toys, on Carl`s Jr`s Cool Kids website, carlscoolkids.com, it featured two posters for the movie. PERCY JACKSON: SEA OF MONSTERS splashed into theaters on August 7th, 2013.