Partnership:

PETER RABBIT and Fresh & Naked

Description:

Peter Rabbit 2 has partnered with packaged salads brand Fresh & Naked in effort to promote the Sony Pictures produced film. The obvious link between Peter Rabbit and salad made for a strong link to the film's plot and for the base of a partnership.

Fresh & Naked offered shoppers the opportunity to win Peter Rabbit 2 prizes ahead of the film's release. The activation between the two brands on leafy partnership included on-pack promotion and social media activity across the 12 weeks that the film was playing in Theatres. This 12 week perios encompassed the film's intial release on Easter, 2021.

Some of the prizes that were made avaible in the sweepstakes included a family vacation, a trip to a treeline tramploine park, gift cards, tablets, movie tickets, and much much more!

Partnership Opportunity:
PETER RABBIT/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Fresh & Naked /CPG
Timing:
February 1st Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Contest / Sweepstakes
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-03-23
Last Modified on:
2021-04-19
Companies Involved
Sony Pictures Entertainment
Tuck

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