Partnership:

PFLAG and Oreo

Description:

In a promotion celebrating LGBTQ+ History Month, Mondelez's Oreo partnered with nonprofit PFLAG to highlight how parents can foster LGBTQ acceptance.

The partnership consisted of a Oreo creating 10,000 #ProudParent Oreos which were available exclusively through the partnership with PFLAG. Entrants could recieve a package by posting a social media displaying what it means to be an ally. In order to enter, customers had to follow the @Oreo account on either Instagram or Twitter and tag it in their photos, along with the #ProudParent and #Giveaway hashtags.

Partnership Opportunity:
PFLAG/Non-Profit Organizations
Partner/Category:
Oreo /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-09
Companies Involved
Tuck

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