Partnership:

PGA Tour and Amazon Web Services

Description:

The PGA Tour partnered with Amazon Web Services for a multi-faceted partnership that changed the way golf was distributed to fans.

The partnership consisted of the PGA Tour collaborating with AWS to modernize the presentation of golf. AWS was made the Official Cloud Provider of the PGA Tour which made it easier to tag historic PGA Tour assets as well as record current PGA Tour events. 

The partnership made PGA Tour content dating back a century available to PGA Tour media partners to allow the broadcast to access digital content efficiently.

Partnership Opportunity:
PGA Tour/Sports
Partner/Category:
Amazon Web Services /Tech
Timing:
March 1st Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Created On:
2021-03-02
Last Modified on:
2021-03-17
Companies Involved
Tuck

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