Partnership:

PINK PANTHER 2 and Burger King

Description:
Sony Pictures Entertainment and Burger King teamed up to promote the theatrical release of PINK PANTHER 2 with an Instant Win Game. Consumers who purchased Burger King''s Fresh Apple Fries received a code on the specially-marked packaging. They could go to www.clubbk.com to redeem the code. Thirty Instant Winners won a diamond and pink sapphire necklace. The necklace was a pendant that features a half-carat, white diamond center surrounded by small pink sapphires, and the pendant is on an 18-inch, 14k white gold chain. The Instant Win game ran from February 2 through March 3, 2009.
Partnership Opportunity:
PINK PANTHER 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Burger King /Dining
Timing:
February 1st Quarter 2009
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-02-09
Companies Involved
Sony Pictures Entertainment
Tuck

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